#GoSponsorHer social media campaign aims to put more women in senior roles

"#GoSponsorHer social media campaign aims to put more women in senior roles":

Canada’s business leaders are joining a new social-media campaign aimed at promoting more women in senior roles, publicly pledging to champion a woman in her career and challenging other executives to participate.

The #GoSponsorHer campaign asks top executives to name a woman they will help support publicly, post the pledge on a social media site such as Twitter or Facebook and then publicly “tag” two or three other senior leaders they know, challenging them to become sponsors to women of their choice.

Read Janet McFarland's full article at The Globe and Mail here…