#GAReads | Women at Nike Fight Hostile Culture With a Simple But Effective Tool That You Can Use, Too
photo credit: Raysonho @ Open Grid Scheduler / Grid Engine [CC0], via Wikimedia Commons (cropped)
"Women at Nike Fight Hostile Culture With a Simple But Effective Tool That You Can Use, Too":
When Nike management refused to acknowledge (never mind try to fix) the company's misogynist culture, female executives used something very simple, yet surprisingly effective to turn things around: a survey. The survey, distributed informally among Nike's female employees, asked respondents whether they had experienced sexual harassment or bias while at the company.
In March, they delivered the completed surveys to Nike CEO Mark Parker. Within a few weeks, six high-level male executives announced they were leaving the company, including Trevor Edwards president of the Nike brand, who had been widely expected to take over as CEO of the company within two years. The dismissals came about after a review by an outside firm, according to some reports. Either way, they prove how powerful this humble tool that's available to everyone can be if you use it right.