#GAReads | The Gal effect: Women stars bring bigger box office than men
Gal Gadot. Photo credit: Gage Skidmore [CC BY-SA 2.0], via Wikimedia Commons
“The Gal effect: Women stars bring bigger box office than men”:
A new study that analyzed four years’ worth of films found that female-led movies have consistently outperformed those in which men get top billing.
The study analyzed the 350 top-grossing films worldwide released between January 2014 and December 2017. Researchers found that in films with small, medium and large budgets, all averaged better global grosses when a woman was listed as the lead star.