#GAReads | Pepsi Sticks to Its Ad Guns and High-Level CMOS Step Up: Friday Wake-Up Call
“Pepsi Sticks to Its Ad Guns and High-Level CMOS Step Up: Friday Wake-Up Call”:
CES, the annual tech extravaganza that everyone loves to hate, took a lot of heat last year for a disappointing dearth of female keynoters, both from the activist group [GenderAvenger] and a parade of bold-faced-name marketers including former Pepsi Beverage Group President Brad Jakeman; Antonio Lucio, at the time HP’s CMO and now Facebook’s global CMO; and Kristin Lemkau, the ex-JPMorgan Chase CMO recently elevated to lead the company’s wealth management group. Lemkau notably tweeted a list of 22 names of "amazing women innovators in tech and media who would slay any keynote anywhere" that took her "less time than it took to drink coffee."