#GAReads | Men in creative jobs are described very differently than their female peers
image credit: Creative Industries Policy and Evidence Centre
“Men in creative jobs are described very differently than their female peers”:
Using open-source data from the Guardian between 2000 and 2018, the center assessed how frequently keywords such as “he” and “she” appeared in sections of that publication that related to the creative fields: fashion, stage, media, books, and games. The study also looked at how they were represented, by evaluating the words that immediately followed those pronouns. What they found was that the representation of gender in industry coverage is for the most part, proportionate to the industry itself—showing both how far creative fields have come and how far they have to go.