#GAReads | After outcry, CES sponsor says more women will be heard at confab
photo credit: ETC-USC [CC BY 2.0], via Wikimedia Commons
"After outcry, CES sponsor says more women will be heard at confab":
The letter comes after critics, including Gina Glantz, founder of the nonprofit GenderAvenger, began attacking the CTA late last year over the all-male keynote lineup announced for CES 2018, which kicks off next week in Las Vegas.
In November, Gender Avenger posted an "action alert" about the sexually skewed lineup. That was followed by tweets from various executives, including Brad Jakeman, former president of the Global Beverage Group at PepsiCo; Leslie Berland, chief marketing officer at Twitter; Kristin Lemkau, CMO at JPMorgan Chase; and Antonio Lucio, Global CMO at HP. The hashtag #CESSoMale also began focusing attention on the situation.