Good Read | The Dollar-And-Cents Case Against Hollywood’s Exclusion of Women

By Sten Rüdrich (Own work) [CC-BY-SA-2.5], via Wikimedia Commons

"The Dollar-And-Cents Case Against Hollywood’s Exclusion of Women":

In trying to explain the difference in funding levels between movies that pass the Bechdel test and your typical movie, Hollywood insiders referred to a culture in which men control the creative process and the purse strings, and a pervasive belief that audiences — both in the U.S. and internationally — just don’t like films with strong female characters. Yet we found no evidence in the data to support the idea that films with women perform any worse at the box office than films without them, and what’s more, films with women appeared to outperform expectations.

Read Walt Hickey's full article at FiveThirtyEight here…

Thanks for the find, GenderAvenger Lynn Reed!